Analysis of a disruptive technology
This is a worthwhile read for anyone interested in technological "disruption." Author Horace Dediu argues that Blackberry failed to perceive the iPhone as a competitor because of its high price point, not realizing they were actually competing "against a Mac," not a phone.
- Competing With a Mac by Horace Dediu at asymco.com
- His analysis is built around: How BlackBerry Blew It ... Inside the fall of BlackBerry: How the smartphone inventor failed to adapt